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Media360: John Lewis marketer Craig Inglis on surprising consumers

expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

they thought of a man with a bowler hat. We needed to invest in more emotional categories like fashion ... by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

Trinity Leeds kicks off online hype ahead of 2013 opening

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

M&S creates two senior marketing roles to boost fashion

Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.

Westfield to roll out 'I was there' Olympics campaign

will launch in May. Separately, Westfield is also preparing a push to flag up its fashion credentials. The promotion will focus on QR codes and touch-screen styling cubes . Customers can choose various fashion ...

CSR: Golden Square gets green makeover

to offer local discounts. Coverage was organised for the shopping centre's bee colony and a green fashion ...

M&S launches first Samsung TV app

Product ranges at M S will be showcased via the app through tips on high-street trends, lifestyle, food, fashion and technology. A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people ...

Trend report: Can media help save the high street?

as the discount fashion retailer Peacocks finally lost its plumage, closing its doors and taking 10,000 high ...

Warehouse launches campaign to boost fashion credentials

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Portas review criticises supermarket non-food expansion

that Portas declined to meet with Dixons, fashion retailers Next and Primark, and stationary chain WH Smith ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.