Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
competitions, fashion articles and news. A Get Inspired section of the site will host video content ...
BrandAlley shifts focus to customer emotions
28 Mar 2012 | by Matthew Chapman
Online fashion retailer BrandAlley aims to tap into its customers' emotions for the first time...on designer fashion labels, such as Emporio Armani and Dolce Gabbana. Marketing and PR director Melissa ... -April and will support the press ads that are running this week in fashion publications including Stylist, Red, Marie ...
Asos joins growing 'Click and Collect' service
12 Mar 2012 | by Matthew Chapman
Online fashion retailer Asos has partnered with Collect+ to launch a "Click and Collect" service
EBay returns to TV after five-year break
29 Feb 2012 | by Ed Owen
's now a destination to buy the latest laptops and smartphones, high-street fashion, even brand new car ...
Turning browsers into buyers
13 Feb 2012 | by John Thekanady
.co.uk which include beauty and fashion reviews. It is possible the specialists could be drawn further ...
Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
-a-Porter.com attracts a global monthly audience of 3.7 million high-net-worth, fashion-savvy women, who visit the site ...
M&S launches first Samsung TV app
02 Feb 2012 | by Matthew Chapman
Product ranges at M S will be showcased via the app through tips on high-street trends, lifestyle, food, fashion and technology. A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
