Helen Edwards on Branding: The inside track
07 Sep 2011
as any for what will sell. In Apple's technology sector, and others such as travel and fashion ...
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Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
Ultrabook computers that uses the message "everything else seems old-fashioned"....old-fashioned" represents a new approach to advertising for Intel by focusing on drama rather than ...
Private View: Jon Williams and Paul Rees
01 Jul 2011
lounges in a supremely self-satisfied fashion by the sun-dappled pool of an ostentatious Mediterranean ...
Hachette Filipacchi launches first iPad app
17 Mar 2011 | by Katherine Levy
Elle Collections focuses on content drawn from the seasonal fashion shows in spring and autumn. The app, which is free to download, is available this week in the Apple store and on ELLEuk ... that it will offer not just a great resource for fashion lovers, but also a fun, interactive and engaging experience ...
Think BR: Standing out at CES 2011
27 Jan 2011 | by Richard MacKichan
and shoot video, designed with her assistance in a distinctly Gaga-esque fashion. Word of mouth worked a ... brands at CES was to host a good old-fashioned party. The rules were simple: find a ludicrously over ...
Ford, Lexus, American Express and Kronenbourg support Virgin's Project
01 Dec 2010 | by John Reynolds
, design, film, fashion and technology. The cover star of the launch issues is the American actor Jeff ...
IPC launches debut iPad app for Wallpaper magazine
14 Oct 2010 | by John Reynolds
IPC Media has launched its first iPad app - a free version of its design, fashion and lifestyle
Hearst appoints ad director for tablet media
21 Sep 2010 | by Staff
, Hearst Magazines has launched 24 apps, including Redbook's One Stop Shop, the Seventeen Fashion Finder ...
Telegraph launches free iPad app with Audi
21 Sep 2010 | by Maisie McCabe
TigerSpike. As was first revealed in June , TMG re-launched its fashion portal, Fashion ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
