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Intel pushes Ultrabook with biggest campaign for a decade

Ultrabook computers that uses the message "everything else seems old-fashioned"....old-fashioned" represents a new approach to advertising for Intel by focusing on drama rather than ...

Review of the Year: Top 10 marketing mishaps in 2011

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Samsung partners ESPN for ad-funded sports series

to push its camera products with a fashion-led campaign. Samsung is eager to link itself to sports ...

Samsung pushes camera to fashion crowd with Condé Nast style blog

Cond Nast has arranged for four fashion photographers in four of the world s fashion capitals ... include Jamie Baker from London and Jessie Parks from Rome, along with fashion photographers from Paris and New York. Images will showcase the latest fashion from the winter season and will be uploaded to a ...

Helen Edwards on Branding: The inside track

as any for what will sell. In Apple's technology sector, and others such as travel and fashion ...

Appointment to view: Behind the scenes with Button and Hamilton

Vodafone puts F1 drivers Lewis Hamilton and Jenson Button in the middle of a fashion shoot for its...to give customers access to British festivals, fashion and Formula 1 events. The making of video captures the two drivers joking on set and directing models as part of a fashion shoot. Hamilton takes on the role of a fashion photographer for the challenge, confidently saying "I ve done several photo shoots so ...

Debenhams broadens app availability

also carry wish lists and store finder features. Debenhams is pushing hard into fashion ...

Blackberry marketing chief departure hints at tough times for RIM

American DJ Diplo, Scottish artist Anna King s art dealer, and French eco fashion designer Nad ge Winter ...

Think BR: Standing out at CES 2011

and shoot video, designed with her assistance in a distinctly Gaga-esque fashion. Word of mouth worked a ... brands at CES was to host a good old-fashioned party. The rules were simple: find a ludicrously over ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.