The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
fashion shoot and uploading the resulting images while skydiving. 'The campaign embraces real people ...
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
HTC 'free-fall fashion shoot' by Mother
10 Apr 2012
HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign
Reputation Survey: Mobile phone brands - Providers urged to limit customer bills
16 Mar 2012 | by John Owens
the complexities of the tariff model, it is easy to forget that simple, somewhat old-fashioned tools, such as case ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
Samsung partners ESPN for ad-funded sports series
26 Oct 2011 | by Matthew Chapman
to push its camera products with a fashion-led campaign. Samsung is eager to link itself to sports ...
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
, acting COO of Hearst Magazines UK, said: "As the world's biggest-selling fashion magazine, Elle has a ...
Helen Edwards on Branding: The inside track
07 Sep 2011
as any for what will sell. In Apple's technology sector, and others such as travel and fashion ...
O2 unveils Priority Moments scheme backed by £6m ad spend
14 Jul 2011 | by Gemma Charles and Noelle McElhatton
of fashion or beauty and 50% off tickets from Sunday to Thursday at Odeon Cinemas. The service, which ... , French Connection on the high street fashion. So yes it was really important to get a range of trusted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
