British Gas marketing director Will Orr on improving public perception of his brand and the energy sector
16 Feb 2012 | by Matthew Chapman
been sold to customers has been quite old-fashioned, but we are going to shift that quite fast,' he ...
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HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign
been sold to customers has been quite old-fashioned, but we are going to shift that quite fast,' he ...
Saatchi used to describe his boss Michael Howard as wise. It's an old-fashioned word - and, indeed ...
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of the Vodafone VIP loyalty programme, which rewards customers with tickets to sporting, music and fashion events ...
. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
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of fashion, music and Formula One. 'Loyalty is now key to the business, not an afterthought,' says Crook ...
above London's Leicester Square, The Penthouse boasts stunning views and is a favourite for fashion ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.