Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
briefs means that staff are as likely to be in Chicago or Costa Rica - where the office is fashioned from ...
advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may ...
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...
control of its brand experience especially through the use of digital media, beaming its fashion show live ...
. Having long since shaken off its old-fashioned image, cider has successfully attracted a high proportion ...
they thought of a man with a bowler hat. We needed to invest in more emotional categories like fashion ... by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.