Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
fashioned email, we each have a network, and if there s one thing Facebook s IPO and the Instagram ...
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David Beckham scores Elle's first solo male cover
30 May 2012 | by Arif Durrani
's a global fashion icon, one of the most talented sports stars of our time and is loved by men ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
Monarchy's modern approach key to success, claim PROs
28 May 2012 | by John Owens
complemented by a public that was embracing tradition, with the growth of royal fashion showing this, Chipchase ...
Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
, fashion and culture have the word Great stuck in front of them to promote Britain as the place to be ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
, there was a perception that clients wanted to develop a digital offering because it was fashionable ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
It's how you play the game
24 May 2012 | by Lionel Zetter & Charlie O'Rourke, AIMediaComms
case needs to be prepared in a clear, logical fashion, taking into account all of the counter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
