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MEDIA: FOR THE RECORD

15 Dec 1995

of corporate business development. The fashion retailer, Esprit, has appointed MBS Media to handle its ...

MEDIA: HEADLINER; The beer expert with much to live up to at the Media Centre

15 Dec 1995 | by JOHN OWEN

acquisition. An expensive one, too, you might expect. However, Theakstone is one of those old-fashioned ...

MEDIA: BRIEFS

14 Dec 1995

from January next year. It was launched in 1990 as a quality business men s fashion title by Streamline Fashion Publishing. I don t believe it! Victor Meldrew is more popular than ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

08 Dec 1995 | by DRAYTON BIRD

. These fashion bozos go one better. They produce their own hogwash. Drayton Bird runs the Drayton Bird ...

NEWS: Three shops vie for UK push for breast cancer fund raiser

08 Dec 1995

for Breakthrough in other countries. In the US this year, a campaign created by Fashion Designers ... , are being lined up for a high-profile campaign to coincide with the launch of British Fashion Week next ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

-profile activities including a charity fashion show organised in conjunction with the fashion industry Aids charity initiative Fashion Acts and National Wonderbra Week, which coincided with the launch of TBWA s latest ad ...

SCANDINAVIAN MEDIA: Tv’s Teething Problems

08 Dec 1995 | by DAVID REED

, such as the men s title, Euroman, and the upscale fashion magazine, Damernes Verden. The fact that media ...

DIARY: Would you believe it? Jaume and Collister are one and the same

01 Dec 1995

and absolutely no more pony tails. As far as we know, Collister is guilty of none of the above fashion ...

SUPPLEMENT: EUROPEAN BRANDS; Born again brands

01 Dec 1995 | by ALASDAIR REID

wool as a young, vibrant and fashionable material. Once you have surprised people, you can then go ... could come up with a global strategy to adjust people s perceptions. Fashion is a delicate area ...

SUPPLEMENT: EUROPEAN BRANDS; Oversold and over here

01 Dec 1995 | by DAVID REED

of the obvious route, which was to view trainers as a fashion item. It has taken a more flexible approach ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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