CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
:12:95 CLOSE-UP: LIVE ISSUE/REJUVENATING OLD BRANDS; Can advertising make an old brand fashionable? ..BL ... on your shoulders until the end of time, slay the Hydra, make Martini fashionable again, or do ... , brand awareness may be lifted and sales figures may rocket. But some products can never be fashionable. ...



