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MEDIA: BRIEFS

from January next year. It was launched in 1990 as a quality business men s fashion title by Streamline Fashion Publishing. I don t believe it! Victor Meldrew is more popular than ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

. These fashion bozos go one better. They produce their own hogwash. Drayton Bird runs the Drayton Bird ...

MARKETING MIX: I’ll name that brand in one!

expanded into other areas including the footwear which was the height of fashion in the mid-1970s...This week s mystery product takes its name from the German doctor who set up a shop in America in 1904. His brother opened a similar venture in the UK a decade later and, over the years, the company expanded into other areas including the footwear which was the height of fashion in the mid-1970s ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

glass dome in the Printemps department store for cocktails, dinners and fashion shows. Various ... and fashion shows as well as meetings. ...

THIS WEEK: Facia to overhaul brands

fashionable look. Since Salisburys was sold last August, new owner Stephen Hinchcliffe has been ...

THIS WEEK: UK seeks ‘hip’ image

youth culture: fashion and design. UK Guide magazine, created by Haymarket Magazines, publisher ... fashions and cult actors. BTA s head of brand management, Gareth James, said that in recent years ... for the right audience. According to BTA research, young people think of the UK as boring and old-fashioned ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

for designer goods in the 80s has resurfaced as a lusting after good old-fashioned mountains of cash ...

THIS WEEK: Cheltenham and Gloucester ...

modern diver, exploring a lost city and finding a pearl, to a group of divers in old- fashioned suits...- fashioned suits, who can hardly move. The message is the more streamlined you are, the more likely you ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.