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COMMENT: PLATFORM; Why specialists are becoming old-fashioned

A broader range of experiences is now needed to provide fuel for ideas in fast-changing markets, says Gareth Zundel.

MEDIA: Glut of promotions causing an editorial drought

profile column. But overall, there is far too much space devoted to advertorials and promotions (fashion spreads from Dorothy Perkins or Next flowing seamlessly from the magazine s own fashion pages ...

ANALYSIS: The BBC’s painful but necessary renewal

systematic fashion, and since then we have had to deal with six or more select committee enquiries, he ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

-profile activities including a charity fashion show organised in conjunction with the fashion industry Aids charity initiative Fashion Acts and National Wonderbra Week, which coincided with the launch of TBWA s latest ad ...

NEWS: Polydor communications client joins Jackie Cooper

and fashion world and the FMCG industry . ...

COMMENT: LETTERS; Policies not publicity will win credibility

distance ourselves from the fashionable concept of spin doctoring : it has no place in professional ...

Bombay boom

credentials. Promotional events like sponsored rock and fashion shows and product launches have ...

FOCUS: Smart ways to get the picture

the subject seriously. Solution: Cohn and Wolfe discussed ideas with still life fashion photographer ... that would appeal to the fashion press, while conveying the idea of freshness. Companies usually ...

NEWS: Mulberry plucks Nelson

Lisa Nelson, the fashion PR specialist who stunned the industry last month by announcing the wind...Lisa Nelson, the fashion PR specialist who stunned the industry last month by announcing ... to fashion retailer Mulberry. Nelson has been asked by Mulberry to handle PR for the opening of its ... of a new ready- to-wear collection at London Fashion Week in 1996. Nelson said she intends ...

NEWS: Borkowski profits from ‘hard soft drinks’ boom

select fashion media before a mainstream launch next year. This is just the tip of the iceberg ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.