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MEDIA: FOR THE RECORD

of corporate business development. The fashion retailer, Esprit, has appointed MBS Media to handle its ...

MEDIA: BRIEFS

from January next year. It was launched in 1990 as a quality business men s fashion title by Streamline Fashion Publishing. I don t believe it! Victor Meldrew is more popular than ...

MARKETING MIX: I’ll name that brand in one!

expanded into other areas including the footwear which was the height of fashion in the mid-1970s...This week s mystery product takes its name from the German doctor who set up a shop in America in 1904. His brother opened a similar venture in the UK a decade later and, over the years, the company expanded into other areas including the footwear which was the height of fashion in the mid-1970s ...

SCANDINAVIAN MEDIA: Tv’s Teething Problems

, such as the men s title, Euroman, and the upscale fashion magazine, Damernes Verden. The fact that media ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

for designer goods in the 80s has resurfaced as a lusting after good old-fashioned mountains of cash ...

DIARY: Wagging tongues at ad agency party weren’t just swapping gossip

Last week, we do believe we went to a good, old-fashioned debauched 80s- style agency party...Last week, we do believe we went to a good, old-fashioned debauched 80s- style agency party: the Rainey Kelly Campbell Roalfe house-warming bash. It s just that, well, we re not sure. There were some clues: a few minor celebrities (Simon Callow, Mariella Frostrup, Peter York) and even Robin ...

CAMPAIGN CRAFT: Column; Though at the cutting edge, Pepe slices too deep

this be the first client to welcome the opprobrium of the authorities. There is quite a fashion for setting out ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.