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SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

01 Dec 1995 | by ANNE-MARIE CRAWFORD

. And to complement the pan-European work, Polaroid sponsored MTV s fashion programme, the Pulse. Palmer ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

01 Dec 1995 | by JOHN TYLEE

:12:95 CLOSE-UP: LIVE ISSUE/REJUVENATING OLD BRANDS; Can advertising make an old brand fashionable? ..BL ... on your shoulders until the end of time, slay the Hydra, make Martini fashionable again, or do ... , brand awareness may be lifted and sales figures may rocket. But some products can never be fashionable. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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