to remove filtersADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
Sports fashion brand Filia UK has appointed CMT International to handle a UK public relations campaign ...
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BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
media. A large number of people have moved into direct marketing, following the fashion without having ... , aimed to encourage marketers in the fashion industry to take a stand at the Emap exhibition ... in marketing for a fashion group and so had a unique insight into the target market for the 40 Degree ...
NEWS: Clark and Taylor to create pounds 4m bargain clothes retailer ads
17 May 1996
offers large discounts on well-known fashion brands, from Jeffrey Rodgers to Calvin Klein ...
OPINION: One wrong move and vital new clients are easily lost
05 Apr 1996 | by JOHN PUMMELL
t just fashionable these days, it s also often cheaper and certainly more effective than over ...
INTERACTIVE: NEW-MEDIA CLINIC; This interactive stuff: they don’t know, but it’s really about sales
22 Mar 1996 | by DAN O’BRIEN
? , they ask, and I ll blather on until they get bored. All they know is that it s the current fashion ...
MARKETING MIX: COMMENT; Copywriters need humility as much as research skill
21 Mar 1996 | by DRAYTON BIRD
customers teach me humility in a most salutary fashion whenever something I write doesn t beat what ...
SUPPLEMENT: SALES PROMOTION; Crossing the campaigning boundaries
07 Mar 1996 | by ROBERT DWEK
of clothing chosen by the magazine s fashion editor. The advertorial was Brewer Blackler s idea and, as such ...
THIS WEEK: Premium ciders win over young drinkers
29 Feb 1996
. The new sector has helped change cider s old-fashioned image and position it as a modern drink, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
