to remove filtersNEWS: CBC injects wit into Baileys work
29 Nov 1996 | by KAREN YATES
couple in evening dress walking into a slow, old-fashioned lift. Viewers don t see what happens ...
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BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
media. A large number of people have moved into direct marketing, following the fashion without having ... , aimed to encourage marketers in the fashion industry to take a stand at the Emap exhibition ... in marketing for a fashion group and so had a unique insight into the target market for the 40 Degree ...
CLOSE-UP: LIVE ISSUE/THE MEDIA DRINKING CULTURE; Has the media sales industry decided to dry out?
29 Nov 1996 | by RICHARD COOK
approaches, this sort of resolve is likely to come up against some stern tests. The fashionable line ...
ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
Sports fashion brand Filia UK has appointed CMT International to handle a UK public relations campaign ...
ADVERTISING & PROMOTION: Agency of the week: Rainey Kelly Campbell Roalfe
21 Nov 1996
A fictitious US talkshow host has made Rainey Kelly Campbell Roalfe one of the more fashionable...A fictitious US talkshow host has made Rainey Kelly Campbell Roalfe one of the more fashionable names on the London agency scene. The second series of its Miller Pilsner chat shows makes its debut in Adwatch this week, and the agency has now received the accolade of a lookalike campaign ...
SUPPLEMENT: DESIGN AWARDS 96; Industry Sector awards: Best use of design in business-to-business marketing sponsored by MCA Group
31 Oct 1996
WINNER Client: EMAP Fashion Consultancy: Explosive Project: 400 Exhibitor Campaign ... Britpop may have worked wonders for the UK fashion industry, but it is still one of the toughest ... an exhibition, was a project calling for design at its core. EMAP Fashion 400 set out to present ...
SUPPLEMENT: DESIGN AWARDS 96; Evaluation & Results awards: Most effective new brand identity
31 Oct 1996
, old- fashioned, establishment image, suitable for older, restrained people, and offering a sweet ...
MARKETING MIX: I’ll name that brand in one!
24 Oct 1996
by Peter Mackie in 1890, it was named after a famous tavern in Edinburgh s fashionable Canongate district...Popular in more than one hundred countries, Brand X sells around 24 million bottles a year. One of the top ten brands in the world, it is number one in the very discriminating Japanese market. Established by Peter Mackie in 1890, it was named after a famous tavern in Edinburgh s fashionable ...
THIS WEEK: Design shake-up for Tizer
24 Oct 1996 | by SHARON MARSHALL
. For the audience, a drink is a fashion statement. The last can was based on a very old design, said Alan Rogan ...
OPINION: JWT has more than just its birthday to celebrate
18 Oct 1996
to prove, to its young people and to rival agencies, that it is funky and therefore fashionable ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
