to remove filtersANALYSIS: Changes in store for retail
19 Dec 1996 | by JULIAN LEE
goods in a conventional fashion, stop and scan a product for more information or even talk by phone ...
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NEWS: BRIEFS
19 Dec 1996
to early teens and their parents, covering children s fashion and news, is to be launched ...
MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
: With an ever-more bewildering choice of gifts and fast-moving fashions, we re probably changing the way we ...
NEWS: Ralph Lauren hands Optimedia pounds 8m couture account
29 Nov 1996
Optimedia is understood to have picked up the pounds 8 million pan- European Ralph Lauren Couture media planning and buying account. The business, which was previously handled in-house in the individual European markets, comprises the full range of Ralph Lauren fashion and home ...
ANALYSIS: Will hypermarkets take root?
21 Nov 1996 | by JULIAN LEE
into fashion in the UK as the consumer goes in search of a one-stop shop. There s no doubt ...
THIS WEEK: Marketing role cut by Richards
21 Nov 1996
relaunch. The brand, which is aimed at the more fashionable mature woman, appointed M&C Saatchi ...
THIS WEEK: Sears slump forces brand push
14 Nov 1996
. Sears brands, including Selfridges and high street fashion stores Richards, Miss Selfridge, Wallis ...
MEDIA: Encore: An expert’s view
08 Nov 1996 | by KATRINA MICHEL
. It is a class act - page upon page of fashion shoots, a chance to win a Caribbean holiday, a column by Vanessa Feltz and top-drawer advertisers. You would find much of the fashion in any women s magazine ...
NEWS: Burton to target ‘new lads’ via Mellors Reay
01 Nov 1996 | by JOHN TYLEE
of 60s fashion photography, to shoot the four executions in which the new male culture is contrasted ...
POINT OF PURCHASE: POP’s the star in stores
24 Oct 1996 | by VIRGINIA MATTHEWS
effect in window dressing, offering the chance to display, for example, fashion items one minute ... inside the stores themselves. By allowing individual fashion, food or drinks brands to create what ... that can show up logos and merchandise in a dramatic way - into its Spirit fashion department ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
