THIS WEEK: MTV Europe is launching its first youth magazine ...
25 Jan 1996
and Ray Gun Publishing, and will target music and fashion brands. ...
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OPINION: Staffing stability is the best way to maintain standards
26 Jan 1996 | by PETER OWEN-JONES
. But, of course, none of this matters as long as the ads look great, does it? Well, call me old-fashioned ...
THIS WEEK: Storehouse bid tipped for ailing Boots spin-off
25 Jan 1996 | by ROS SNOWDON
is spending heavily to improve its fashion lines to compete against relative newcomers Gap and Next. ...
BELOW-THE-LINE: DESIGN CHOICE; Parker pens
25 Jan 1996 | by NIGEL LONG
advance or fashion trend. But what is it about Parker in particular? What sets it apart from ...
MARKETING FOCUS: All power to the marketers’
25 Jan 1996 | by ANDREW SETH
? The British fashion business is producing strong brand-led cultures. In a small, overcrowded backyard ... , at one innovative strike, into a brand property in quality fashion footwear. We must promote ...
TECHNIQUE: PUBLIC RELATIONS; Untangling the web
25 Jan 1996 | by ROBERT GREY
, health and beauty and style and fashion containing useful information on, and for, its clients ...
MARKETING MIX: COMMENT; Words come too easy but acting on them doesn’t
25 Jan 1996 | by DRAYTON BIRD
good old-fashioned mass firing to her - which, of course, it was. In one article I read how Mercury ...
What Fashion to use four agencies for project work
17 Jan 1996 | by REBECCA DOWMAN
The soon-to-launch glossy women s magazine What Fashion has picked four young and hungry...The soon-to-launch glossy women s magazine What Fashion has picked four young and hungry ... applicants. What Fashion editor Raymond Russell, who is positioning his title as a rival to Elle and Marie ... unofficial roster of PR firms will also specialise in areas outside fashion which will be covered ...
Fashion Cafe hires DDA as it grows in size to sixteen
17 Jan 1996 | by REBECCA DOWMAN
Supermodel-fronted brand, the Fashion Cafe has appointed entertainment PR specialist Dennis...Supermodel-fronted brand, the Fashion Cafe has appointed entertainment PR specialist Dennis Davidson Associates to handle its international expansion. The Fashion Cafe, which will this year ... November. Susan Hook, international PR director for the fashion cafe - which is backed by models ...
The New Zealand Tourist Board
17 Jan 1996 | by JOHN-PIERRE JOYCE
The New Zealand Tourism Board is hoping to shed its quaint, old-fashioned image and target...The New Zealand Tourism Board is hoping to shed its quaint, old-fashioned image and target the younger traveller with an off-the-wall campaign through youth PR specialist Red Rooster. A 20 per cent increase in visitors in the under-25 age group has prompted the tourism body to refocus on the younger ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
