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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

-fat canned chilli, Network Associates Mc-Afee anti-virus computer software and Tommy Hilfiger, the fashion ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

, the communications industry finds itself subject to as many revivals as the fashion business. But just because 70s ... a realisation that being a slave to fashion can be unproductive, as well as having short ... are susceptible to fashion and may well find themselves a victim of an IT, sales or even manufacturing ...

Careers: The Secret Diary of Brian The Brand Manager

entrepreneurial model that can cope with the consumer s obsession with novelty. Fashion is the one that seems most appropriate. After all, fashion houses stake their entire reputations twice a year ...

DMB&B hits fashion world with anti-fur ad

DMB&B is launching a fresh attack on the use of fur in fashion this week with a poster campaign...is included on the poster with the warning: Keep fur out of fashion. The ad follows the famous ... spokesperson said: Fashion designers have been using more fur on the catwalks this year. It does ... aims to make people think rather than shock. It is also designed to confront the fashion industry ...

Lansdown secures star photographer for new Nikon spot

The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon...The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon s latest television commercial featuring a 93-year-old pensioner. The film, which was created by Lansdown Conquest, was shot using a camera which takes only still - not moving - pictures. Designed ...

THE PIONEERS OF MEDIA PLANNING: Winston Fletcher recalls the good old days ... before TV was invented. Creatives had to live up to their names and briefs called for giant cheeses, thin men - and elephants

of fashion.) In 1875, a large furnishing company despatched 5,000 telegrams all timed to arrive at the fashionable dinner hour, when most of the best families would be assembled . This was described ...

LIVE ISSUE/AGENCY MERGERS: RPM3 hopes to be more than the sum of its parts - Agency mergers often end in rocky marriages. Mairi Clark weighs up the risks

luncher at the Ivy, he says. Everyone talks about agencies being fashionable and unfashionable ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

is how to break through this subconscious screening barrier. The fashion industry was first ... has been the Philips Vidiwall technology already being used by fashion giant Hugo Boss in its ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

brands, especially in the fashion, cultural and leisure sectors. I encourage companies to look ...

Peers quits top global IWS role

, AMV adopted a fashion-oriented approach using models and the line Take comfort in Wool . ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.