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Media Profile: The mag from the Ministry - Pauline Haldane, editor, Ministry

, drink, clubbing, cigarettes and drugs. Thus, there are features on legal highs, fashion shoots ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

with clients when marketing campaigns are fashioned. One thing is certain. There will still be a place ...

INTERACTIVE: Why direct marketing is better suited to the Web than advertising - NEW-MEDIA CLINIC

, whether via acquisition, equity swaps or straightforward, old-fashioned partnership, agencies and Web ...

SPOTLIGHT ON: MEDIA SPECIALISTS: What can media shops learn from the Millennium dispute? - Several media operations think the full-service era is over, Alasdair Reid says

that it had the media buying account in its gift - an old-fashioned full-service task. Walker Media, M s new ...

C4 digital hoarding lets mobile phone owners play games

Channel 4 is pulling down its hoarding in Waterloo station and replacing it with a four-screen poster that interacts with commuters via their mobile phones. The old-fashioned LED that displays Channel 4 listings will make way on 15 September for four Fujitsu screens controlled by a ...

ADLAND’S UNSUNG HEROINES: As new technology plays a bigger part in agencies, the larger shops are reviewing the secretary’s role. What effect is this having on agency life?

and personalities there used to be. It s still quite old-fashioned in the meeting and greeting way ...

HOTLINE

. The Options editor, Maureen Rice- Knight, will head the group which will focus on fashion, teenage, health ...

NEW PRODUCT LAUNCHES: NOW PRODUCTS 97 - Aromatherapy is in, but then again, so is Victoriana. Oh, and don’t forget to dig out all your old shoulder pads. Dan O’Donoghue, joint chief executive of Publicis, tries to unravel changing trends a

Japan by storm and has now hit the UK. FASHION The fashion industry defies analysis. So ... . The eclectic demotic was the creation of cultural interpretations of past fashions. Private badges were created by the young in an attempt to use practicality as a reason to wear labels. Anti-fashion fashion ...

Associated Newspapers shuts Royal Family Website

Associated Newspapers is closing the Daily Mail s subscription-based royal Internet site, RoyaltyUK, after only three months of operation. It is understood that RoyaltyUK (www.Royaltyuk.com) - carrying news, fashion and lifestyle sections and aimed primarily at an international audience - failed ...

CAMPAIGN DIARY: Surfing the Net for old and wrinkled anoraks

The Internet, if the media are to be believed, is deeply fashionable, surfed by young people...The Internet, if the media are to be believed, is deeply fashionable, surfed by young people and has a slightly ageist image. It was precisely that image we were thinking of when we read about a new service operating in London offering Internet training for the over 50s. The course ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.