to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL
18 Dec 1997
Childrenswear claims 8% of the kids fashion market, and is the only dedicated multiple in the sector. In 1995 ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
strong fashion imagery and has been promoted through titles such as Cosmopolitan, Company, 19 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - ART DIRECTION
18 Dec 1997
- sports, luxury, retro and fashion. As well as promoting this year s Mini range, it set the scene ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER
18 Dec 1997
catalogue, aimed at fashion-conscious women under 45. The challenge was to do what the La Redoute ...
INTERACTIVE: Why direct marketing is better suited to the Web than advertising - NEW-MEDIA CLINIC
14 Nov 1997 | by JOHN OWEN
, whether via acquisition, equity swaps or straightforward, old-fashioned partnership, agencies and Web ...
DIRECT: VIEWPOINT - We’re not the masters of the universe, we’re just doing our job well
07 Nov 1997 | by RORY SUTHERLAND
advertising evangelist: simply because these less fashionable forms need vocal supporters. When you ...
CAMPAIGN REPORT: CHOOSING AN AGENCY - A client’s guide to choosing a DM Agency. What is DRTV? What does a full-service agency do? Is direct response the same as direct marketing? Robert Dwek translates
12 Sep 1997 | by ROBERT DWEK
agencies as they are good old-fashioned mailing houses. Before too much confusion sets in, however ... escalated enormously - muddy your view. - BELOW THE LINE Now considered quaintly old-fashioned ... ! - MAILING HOUSE A reassuringly old-fashioned player in direct marketing, which acts as a crucial ...
CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Honda sent out bath sponges to highlight CR-V launch - Honda experimented with direct mail to show off its new image to drivers, and it worked, Tim Rowell says
15 Aug 1997 | by TIM ROWELL
and to appeal to a younger, more fashionable, lifestyle-conscious consumer . The launch utilised direct ...
Newsmakers/Jonathan Stead and John Townshend: Cable & Wireless victors exude quiet confidence
11 Jul 1997 | by EMMA HALL
on with it - we are not trying to be trendy. The subject of fashion in agencies sends Stead rushing to mount one of his hobby horses . People talk about agencies being in and out of fashion, but scratch ... . In no other business would success be equated so closely with fashion. George Michaelides ...
Avon in pounds 2m rebrand
05 Jun 1997 | by AMANDA RICHARDS
and perception of what Avon stands for. We have been seen as old-fashioned and heavily fragranced, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
