to remove filtersMEDIA: BBC shuts Clothes Show monthly
18 Dec 1997 | by DRAYTON BIRD
19- to 25-year-old women and offered them a mix of affordable fashion and beauty editorial. Its ...
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MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads
18 Dec 1997 | by MATTHEW HOOPER
, the communications industry finds itself subject to as many revivals as the fashion business. But just because 70s ... a realisation that being a slave to fashion can be unproductive, as well as having short ... are susceptible to fashion and may well find themselves a victim of an IT, sales or even manufacturing ...
Careers: The Secret Diary of Brian The Brand Manager
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
entrepreneurial model that can cope with the consumer s obsession with novelty. Fashion is the one that seems most appropriate. After all, fashion houses stake their entire reputations twice a year ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
strong fashion imagery and has been promoted through titles such as Cosmopolitan, Company, 19 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL
18 Dec 1997
Childrenswear claims 8% of the kids fashion market, and is the only dedicated multiple in the sector. In 1995 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - ART DIRECTION
18 Dec 1997
- sports, luxury, retro and fashion. As well as promoting this year s Mini range, it set the scene ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER
18 Dec 1997
catalogue, aimed at fashion-conscious women under 45. The challenge was to do what the La Redoute ...
POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase
11 Dec 1997 | by DAVID SUMNER-SMITH
is how to break through this subconscious screening barrier. The fashion industry was first ... has been the Philips Vidiwall technology already being used by fashion giant Hugo Boss in its ...
SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports
11 Dec 1997 | by LOUELLA MILES
brands, especially in the fashion, cultural and leisure sectors. I encourage companies to look ...
Peers quits top global IWS role
11 Dec 1997 | by DANNY ROGERS
, AMV adopted a fashion-oriented approach using models and the line Take comfort in Wool . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
