School ads plan fails to attract
27 Nov 1997 | by HARRIET MARSH
that only 11 advertisers had shown interest and no orders had been placed. Fashion retailer C s UK ...
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FORUM: Is commercial radio right to moan about the BBC? - Is BBC Radio enjoying an unfair advantage over its commercial rivals by using BBC TV airtime to promote its wares? Should the advertising industry be concerned about this uneven playing field and w
28 Nov 1997 | by RICHARD COOK
their different stations in complementary fashion and so on. Given that this is the state that commercial ...
Advertising & promotion: So what do women want? - WPP’s new marketing agency focuses exclusively on women consumers but is also keen not to fall into new Girl Power stereotypes, writes LISA CAMPBELL
27 Nov 1997 | by HELEN SULLIVAN, Senior consultant, Abra
feminine, such as fashion and cosmetics. Until now, that is. Women as a target are becoming much ...
Media: In Brief - Aussie men to get own GQ
21 Nov 1997 | by RIK THOMPSON
Conde Nast Publications is to launch an Australian edition of the men s fashion magazine GQ...Conde Nast Publications is to launch an Australian edition of the men s fashion magazine GQ. The new magazine, under Grant Pearce, will be published monthly with an average circulation of 35,000. ...
An AMV BBDO advertising supplement: Wrangler hands pounds 16m pan-Euro business to AMV’s ’Levi’s’ pairing
21 Nov 1997 | by JOHN TYLEE
part of everybody s wardrobe rather than just a fashion icon. Although Wrangler is the UK ...
FOR THE RECORD
21 Nov 1997 | by RICHARD COOK
mixture of sport, fashion and music. The magazine will be sent out quarterly to customers ...
An AMV BBDO advertising supplement: Profile/Michael Baulk, Andrew Robertson, Peter Souter - The new power generation. Abbott Mead’s seamless succession is the envy of adland. Stefano Hatfield reports on the new guard
21 Nov 1997 | by STEFANO HATFIELD
taking flak for him. So when, in trademark fashion, he yanks his sleevecuffs down to let his ...
HEADLINER: A crusader who has stamped his mark on the Independent - Andrew Marr reveals he is willing to take risks to win rewards
21 Nov 1997 | by ANNA GRIFFITHS
of the Economist, which Marr describes as a mixture of an Oxford college and a newspaper - gloriously old-fashioned ...
An AMV BBDO advertising supplement: Profile/David Abbott, Peter Mead, Adrian Vickers - The Dream Partnership. They’re different but they act as one. John Tylee on the AMV founders’ unique professional relationship
21 Nov 1997 | by JOHN TYLEE
the more remarkable that AMV is generally regarded as having been fashioned in Abbott s elegant, cultured ...
Advertising & Promotion: Talking garbage will show them you are rubbish
20 Nov 1997 | by DRAYTON BIRD
of language - either strange new words, or old ones used in a peculiar fashion. Some are so ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
