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Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain

on the retail and fashion side, but is on the hunt for good City operators to join them. He believes his ...

Media Profile: The mag from the Ministry - Pauline Haldane, editor, Ministry

, drink, clubbing, cigarettes and drugs. Thus, there are features on legal highs, fashion shoots ...

Are advertisers paying too high a price for star turns?

executive pointed out to me, the Hoddle ad was, even by those standards, extremely old-fashioned. It was a ...

CAMPAIGNS: House of Fraser is a slave to fashion - Product Launch

- on the success of its new fashion own-label Linea. Objective To improve the profitability of House ... . To make House of Fraser a fashion destination and get rid of its slightly fuddy-duddy image ... unnamed, own fashion label. During May the in-house team briefed consumer and trade press ...

Sinclair Mason to develop Leeds business for Harvey Nichols

press and organise in-store events, such as fashion shows. We are confident that Sinclair ...

Diary: Reds are down at the heel in Shellys shoe election

Jackie Cooper put its best foot forward with its new Shellys account last week, with a much-covered shoe election . At its Vote With Your Feet wheeze, fashion and style journalists were invited to choose a (free) pair of Shellys sandals or loafers in a colour that matched their political preferences ...

Wallcovering industry unrolls new PR patterns

of satisfaction from the task. Our strategy is simple - to tell people that wallpapering is easy, fashionable ...

Boots Opticians on the lookout for new PR agency

Boots Opticians is on the hunt for a new PR agency as competition in the optical retail market hots up. It is understood to be seeking an agency with fashion experience to update the brand in response to aggressive marketing campaigns by its high street rivals. Specsavers has just appointed ...

Ted Baker likely to follow fashion with flotation

Ted Baker, the fashion retailer, has been searching the market for financial public relations...Ted Baker, the fashion retailer, has been searching the market for financial public relations advice as it prepares for a stock market flotation later this year. The company invited at least three agencies to pitch several weeks ago, but it is unclear whether an appointment has yet been made ...

Profile: Marina Galanti, Body Shop International - Co-ordinating the Body parts/Marina Galanti prepares to become the PR brains behind the Body Shop

in the fashion industry would have been. Galanti sees The Body Shop as another rare example of a trail ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.