to remove filtersMEDIA: BBC shuts Clothes Show monthly
18 Dec 1997 | by DRAYTON BIRD
19- to 25-year-old women and offered them a mix of affordable fashion and beauty editorial. Its ...
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BBC’s Clothes Show loses sales fight to teen fashion rivals
19 Dec 1997 | by EMMA HALL
to compete in the aggressive young women s fashion magazine sector....BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling to compete in the aggressive young women s fashion magazine sector. The final issue of the glossy monthly magazine came out last week. In its last ABC audit for January to June, its average sale was 150 ...
DMB&B hits fashion world with anti-fur ad
12 Dec 1997 | by CLAIRE BEALE
DMB&B is launching a fresh attack on the use of fur in fashion this week with a poster campaign...is included on the poster with the warning: Keep fur out of fashion. The ad follows the famous ... spokesperson said: Fashion designers have been using more fur on the catwalks this year. It does ... aims to make people think rather than shock. It is also designed to confront the fashion industry ...
Lansdown secures star photographer for new Nikon spot
12 Dec 1997 | by EMMA HALL
The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon...The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon s latest television commercial featuring a 93-year-old pensioner. The film, which was created by Lansdown Conquest, was shot using a camera which takes only still - not moving - pictures. Designed ...
Peers quits top global IWS role
11 Dec 1997 | by DANNY ROGERS
, AMV adopted a fashion-oriented approach using models and the line Take comfort in Wool . ...
BLM nets media task for f.c.u.k campaign
05 Dec 1997 | by CLAIRE BEALE
for the fashion retailer, French Connection, just eight months after the account went to Media Solutions....Booth Lockett Makin has scooped the pounds 3 million media planning and buying assignment for the fashion retailer, French Connection, just eight months after the account went to Media Solutions. BLM has secretly been handed the task without a formal pitch by French Connection s creative agency ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
Tab range. They were taking advantage of a target audience perceived to be stylish, fashion ...
Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t
04 Dec 1997 | by ROBIN COBB
side-step short-term fashions and a design change is relatively rare. Nevertheless, Emirates ...
An AMV BBDO advertising supplement: Wrangler hands pounds 16m pan-Euro business to AMV’s ’Levi’s’ pairing
21 Nov 1997 | by JOHN TYLEE
part of everybody s wardrobe rather than just a fashion icon. Although Wrangler is the UK ...
Elle clothes brand chooses Rocket to lead Euro ad push
31 Oct 1997 | by CAROLINE MARSHALL
Rocket has been appointed to handle pan-European media planning and buying for the fashion...Rocket has been appointed to handle pan-European media planning and buying for the fashion sportswear brand, Elle Active, as the joint brand licensees, Actif Sportif and Hartstone Leathergoods, seek to boost European sales. Rocket will work with Alan Page, a former director of Harari Page, who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
