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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

-fat canned chilli, Network Associates Mc-Afee anti-virus computer software and Tommy Hilfiger, the fashion ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

12 Dec 1997 | by SARAH DU HEAUME, managing director of J

and the notable absence of good, old-fashioned paintings and sculptures helped raise the profile of the event....The Turner Prize has drawn its fair share of controversy this year - an all-woman shortlist and the notable absence of good, old-fashioned paintings and sculptures helped raise the profile of the event. As high art met high drama, the mounting tension was captured in Channel 4 s live coverage ...

Marketing Technique: Sales Promotion - In practice/Giving the brand a bit of oompah/In crowded markets, brands need a clear identity Holsten Export has achieved this with its own travelling Bier Fest, which returned to London last week, complete with lede

04 Dec 1997 | by KEN GOFTON

. They put fun before fashion . The Fest is aimed primarily at 18- to 34-year-old males, with 18- to 44 ...

WCRS posters give an urban look to Caffrey’s

28 Nov 1997 | by ALI QASSIM

will appear in men s lifestyle magazines. Shot in Manhattan by Jonathan Glynn-Smith, a fashion ...

FOR THE RECORD

21 Nov 1997 | by RICHARD COOK

mixture of sport, fashion and music. The magazine will be sent out quarterly to customers ...

APL work for Batchelors adopts stylish look

24 Oct 1997 | by HARRIET GREEN

. The agency has hired Nina Shultz, a New York fashion photographer, to create a modern look for the campaign ... advertising idea that demonstrates the nature of the product in a creative fashion. ...

Shearer strikes Asda sport deal

24 Oct 1997 | by JOHN TYLEE

by Asda to take on the high-street fashion chains with the George range, launched by the former Next ...

PRIVATE VIEW

17 Oct 1997 | by ALAN WALDIE

or just good old-fashioned rip-offs. I prefer to embrace it all under the title appropriation ....or just good old-fashioned rip-offs. I prefer to embrace it all under the title appropriation ... . The Independent. No appropriation here. This is good old-fashioned boy meets girl featuring one of our more ... -headed success. I recently saw a film of Alexander McQueen s fashion show which I considered to be one ...

Advertising & Promotion: Viewers couldn’t give a XXXX for such irrelevance

16 Oct 1997 | by DRAYTON BIRD

becomes fashion designer? I don t think so. A few days in and around Sydney will quickly ...

Banks Hoggins opts for style in Bombay Sapphire print ads

10 Oct 1997 | by CLAIRE BEALE

a shot of either Tyler Brule, editor of Wallpaper, Joe Casely-Hayford, the fashion designer ...

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