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NEW MEDIA: Lever builds net links

links the brand with wider issues through sections on the environment and fashion. The site ...

NEW MEDIA CHOICE: THE IRISH TIMES

The old-fashioned way for an Irishman to maintain his sense of identity in an adopted foreign city...The old-fashioned way for an Irishman to maintain his sense of identity in an adopted foreign city was to gravitate to the Irish communities - their pubs in particular. A familiar home from home where the brogue is the norm, where the songs have centuries of meaning and where ...

CAMPAIGNLIVE UPDATE

of Cosmopolitan branded cafes. With celebrity chains such as the Fashion Cafe falling by the wayside, we asked ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

old-fashioned. Nowhere is this better illustrated than in the way agencies have so far ...

NEW MEDIA CHOICE: TED BAKER

at the young techno-savvy followers of fashion. The overall design is focused more on the futuristic feel ...

Tomb Raider star in clothing first

-selling computer game, Tomb Raider, is now launching her own fashion range, Lara....Not content with scaling mountains and shooting dragons, cyber-babe Lara Croft, star of the best-selling computer game, Tomb Raider, is now launching her own fashion range, Lara. The character will feature in two merchandising lines. Larais a range of club and streetwear including fleece jackets ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

adds. And the success of gadget and fashion-loving men s magazines, like FHM, Loaded, GQ and Men ...

NEW MEDIA CHOICE: VIRTUAL CARNABY

traders and attracted fashionable lifestyle retailers to replace the neon-fronted boutiques ... s new leading fashion quarter. Practical web site innovation is, to my mind, often claimed ...

CAMPAIGN INTERACTIVE: PROFILE/NIGEL WALLEY - Lowes puts faith in plain-speaking entrepreneur who belies his name. Nigel Walley has made his name as a consultant who impresses without using jargon, John Owen writes

. The issues are just old-fashioned real estate ones. Was the mall visible in areas where most online ...

Pettett returns for Loaded role

performance and launched its first spin-off title, Loaded Fashion. We have a number of other plans ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.