30 Oct 1998
| by JOHN TYLEE
Racing Green, the fashion brand which pioneered the preppy look
among the UK s young upwardly...Racing Green, the fashion brand which pioneered the preppy look
among the UK s young upwardly mobiles, is starting a major direct
marketing initiative as part of a repositioning exercise.
The move follows the appointment of Davies Little Cowley Fiddes to mount
a direct response national press ...
30 Oct 1998
| by JADE GARRETT
, and the companies of the future will meet these
demands by using modern technology to behave like an old-fashioned ...
23 Oct 1998
| by CHRIS BARRACLOUGH
for a team trying to inject
some life into a financial product. And, call me old-fashioned ...
15 Oct 1998
| by DANNY ROGERS
-selling computer game, Tomb Raider, is now
launching her own fashion range, Lara....Not content with scaling mountains and shooting dragons, cyber-babe
Lara Croft, star of the best-selling computer game, Tomb Raider, is now
launching her own fashion range, Lara.
The character will feature in two merchandising lines. Larais a range of
club and streetwear including fleece jackets ...
15 Oct 1998
| by LISA CAMPBELL
and has
brought in the services of a top fashion consultant, Amanda Platt, who
promises to imbue women ...
24 Sep 1998
| by KEN GOFTON
by Wanda Goldwag of Air Miles, Elizabeth Harraway
of Fashion Cafe, Laurin MacDonald of Sitel Corporation ...
28 Aug 1998
| by ELEANOR TRICKETT
s fashionable topic of conversation: is direct
marketing becoming interesting at last?...s fashionable topic of conversation: is direct
marketing becoming interesting at last?
A number ...
27 Aug 1998
| by BINNUR BEYAZTAS
on the Four
F s , a term coined by Lloyd for Fashion, Furnishings, Food and
Face.
The campaign aims ...
06 Aug 1998
| by KEN GOFTON
at deprived city areas, thus linking it to
the fashionable camp of cause-related marketing and allowing less ...
25 Jun 1998
| by DANNY ROGERS
a
quarterly magazine featuring pub humour, football and fashion, has been
running for more than ...