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DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative

Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly...Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly mobiles, is starting a major direct marketing initiative as part of a repositioning exercise. The move follows the appointment of Davies Little Cowley Fiddes to mount a direct response national press ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

, and the companies of the future will meet these demands by using modern technology to behave like an old-fashioned ...

CAMPAIGNDIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

for a team trying to inject some life into a financial product. And, call me old-fashioned ...

Tomb Raider star in clothing first

-selling computer game, Tomb Raider, is now launching her own fashion range, Lara....Not content with scaling mountains and shooting dragons, cyber-babe Lara Croft, star of the best-selling computer game, Tomb Raider, is now launching her own fashion range, Lara. The character will feature in two merchandising lines. Larais a range of club and streetwear including fleece jackets ...

MARKETING MIX: World Cup overfloweth at Elmwood

and has brought in the services of a top fashion consultant, Amanda Platt, who promises to imbue women ...

DMA/ROYAL MAIL AWARDS: Delivering results together - DMA/Royal Mail/Supporting the DMA awards makes good business sense for Royal Mail and has helped boost direct marketing’s status

by Wanda Goldwag of Air Miles, Elizabeth Harraway of Fashion Cafe, Laurin MacDonald of Sitel Corporation ...

LIVE ISSUE/DM HOTSHOPS: Direct start-ups take on above-the-line agencies - AIS is a brand-focused DM agency - and it’s part of a trend By Eleanor Trickett.

s fashionable topic of conversation: is direct marketing becoming interesting at last?...s fashionable topic of conversation: is direct marketing becoming interesting at last? A number ...

PROFILE: Miss Selfridge - NICOLA LLOYD, SENIOR MARKETING MANAGER, SELFRIDGES

on the Four F s , a term coined by Lloyd for Fashion, Furnishings, Food and Face. The campaign aims ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

at deprived city areas, thus linking it to the fashionable camp of cause-related marketing and allowing less ...

AGENDA: Brewers test ways to keep consumers loyal to brands - Can loyalty schemes succeed in stopping young, male pub-goers switching between brands?

a quarterly magazine featuring pub humour, football and fashion, has been running for more than ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.