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Optica focuses on health and fashion in review

press. As well as highlighting its fashion eyewear, the company intends to undeline its role ...

CAMPAIGN POSTER ADVERTISING AWARDS 1998: The Adshel Award - Best Fashion, Beauty, Healthcare

SILVER Title: Love hearts Clients: Andrew Wiles,director of press and advertising, Joanna Burt, advertising manager, Harrods Agency: Leagas Delaney Creative Director: Tim Delaney Art Director: Tiger Savage Copywriter: Mark Goodwin Typographer: Tiger Savage Photographer: David Gill Printer:...

MEDIA: FHM COLLECTIONS - AN EXPERT’S VIEW. FHM’s move into fashion is stylish but lacks

it for me. Apparently, about 10 per cent of FHM readers buy the magazine for its fashion, although a semi ... . Paul Smith is voted the most influential out of the top 50 men s fashion designers - check out ... on who s wearing it. What FHM Collections lacks is a personality. Compare it with Loaded Fashion ...

MEDIA: Channel 5 to air FHM Collections fashion ’special’

s fashion without being a traditional catwalk show. FHM Preview will initially air as a one ... s treatment of men s fashion, but it s a million miles away from the catwalk shows. FHM launched FHM Collections earlier this month as a twice-yearly fashion magazine. Schoonmaker confirmed Emap had a ...

MEDIA: LOADED FASHION: AN EXPERT’S VIEW - Sebastian Bishop thinks a well-dressed chap needs a

Hi Seb. You re up on fashion aren t you? (As if I m going to say no.) You ve got good taste...Hi Seb. You re up on fashion aren t you? (As if I m going to say no.) You ve got good taste in clothes haven t you? (As if I m going to say no.) Wanna write a piece on Loaded Fashion? (Yourself ... like the next punter, but surely that s all there is to it? Wrong. So how does Loaded Fashion ...

MEDIA PROFILE: Tailor-made for Loaded lads - Beth Summers, editor, Loaded Fashion

-upmanship, says Beth Summers, editor of Loaded s new fashion spin-off, Loaded Fashion....-upmanship, says Beth Summers, editor of Loaded s new fashion spin-off, Loaded Fashion. Summers, who has been Loaded s fashion editor since the title was launched in 1994, says she spotted the opportunity for a solid, non-elitist men s fashion title some years ago. It was a question of getting ...

MARKET RESEARCH: LOST FOCUS - Focus groups are still in fashion despite a bad press and are now

They are fashionable at the moment. In big companies market research has been squeezed financially - 15 years ago ...

CLIENT OF THE WEEK: Taking fashion to the masses. Jade Garrett has found out the secrets of Jo

supermarket? Cheap, mass-produced and poor quality are the sort of adjectives that supermarket fashion...Would you ever admit to buying an item of clothing, let alone your whole wardrobe, from a supermarket? Cheap, mass-produced and poor quality are the sort of adjectives that supermarket fashion ... , will be used to convince shoppers that supermarket clothes are not what they used to be. Fashion takes ...

Union PR makes a fashion statement for Joe Bloggs

Fashion casual wear company Joe Bloggs has hired Union PR for a pounds 60,000 business...Fashion casual wear company Joe Bloggs has hired Union PR for a pounds 60,000 business-to- business and consumer account. Joe Bloggs, which has global annual sales of around pounds 65 million, has handled its own PR for the last few years, but as it has expanded, its PR department has become ...

NEW MEDIA: Fade for fashion

, and features fashion images of the products on offer. It was created by Intershop Communications, and can..., and features fashion images of the products on offer. It was created by Intershop Communications, and can be found at www.fade-fashion.com. ...

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