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NEW MEDIA: Lever builds net links

links the brand with wider issues through sections on the environment and fashion. The site ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...

Ketchum Life set to reposition Lee jeans next spring

competing with each other. Ketchum Life s other fashion accounts include Playtex, London Fashion ...

Spin Media wins launch PR for new Hermes outlet

Paris-based fashion label Hermes has appointed Spin Media to handle PR for the launch of a store...Paris-based fashion label Hermes has appointed Spin Media to handle PR for the launch of a store in Manchester - the label s first in the UK outside London. The consumer and retail account was won ... of fashion shows and exhibitions running into next year targeting regional print media, radio ...

STOP PRESS: Camron lands Optika Group PR

agencies. Camron will promote Optika s sponsorship of shows at the London Fashion Week....agencies. Camron will promote Optika s sponsorship of shows at the London Fashion Week. ...

Max Factor

with fashion director Nick Scott, who was commissioned to film London Fashion Week. Max Factor...with fashion director Nick Scott, who was commissioned to film London Fashion Week. Max Factor was the official make-up of London Fashion Week. Last year P&G supported its Oil of Ulay range with advertising ...

Select Model Management

has shortlisted two PR agencies for the task of promoting it to models, clients and fashion editors..... Select has shortlisted two PR agencies for the task of promoting it to models, clients and fashion ...

Fernihough to leave Avon PR

campaigns such as the company s exclusive sponsorship of this year s Fashion Targets Breast Cancer ... recently broadened its product range to include fashion jewellery, home furnishings and toys ...

DIARY: German jeans giant buttons up the junior market

A recent teaser campaign by Quantum PR had unexpected results. Twenty UK fashion editors were sent...A recent teaser campaign by Quantum PR had unexpected results. Twenty UK fashion editors were sent forms to fill in for jean sizes as part of a profile-raising UK campaign for Mustang Jeans ... editors, who are apparently hard to get hold of in the fashion business unless offered a lunch at Harvey ...

PROFILE: Michael Prideaux, British American Tobacco - Living with controversy. Michael Prideaux aims to make the course of BAT’s recent demerger run smooth

s extremely bright and rather old-fashioned in a polite and courteous way. People might assume ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.