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Asda reshuffles PR agencies for food and clothes

-figure fee clothing account. PR for George, Asda s in-store fashion range, was previously handled by Lee ...

Judge and Jury: Old traditions die hard with Laura Ashley customers - Laura Ashley may have saved itself by recognising the value of its traditional customer base, says Suzanne Ahern, associate director, Attenborough Associates

decision was made on the direction of its products (most notably fashion, not interiors). Customers ...

CAMPAIGNS: LAUNCH PR - Bank shows its dress sense

, the fashion item stereotypically favoured by computer buffs. In February, it approached Shelter, the charity ...

CAMPAIGNS: Making mobiles more adaptable - Product Launch

to an American themed evening at London s fashionable Atlantic Bar and Grill on 26 May, which was renamed ...

Trew Relations wins Hanes and Champion work

the image of the brands among consumer audiences in the UK, in particular targeting the fashion press ...

Bell Pottinger to put Nike back on its feet

in profit. In addition, analysts point to a change in fashion trends, especially in footwear ...

STOP PRESS - Jackie Cooper to handle Debenhams’ PR

,000 and the agency will focus on raising awareness of all Debenhams fashions and accessories....High street retailer Debenhams has chosen Jackie Cooper Public Relations as its retained agency following a competitive pitch (PR Week, 6 March 1998). The account carries fees of around pounds 150,000 and the agency will focus on raising awareness of all Debenhams fashions and accessories. ...

Diary: H&K chairman gets his kit on for the cameras

but Boden s has a reputation for using fashionable London men-about-town as its models. Snow s pose ... to ask him whether he would be strutting his stuff on the catwalks during next year s London fashion ...

Judge and Jury: Why in London the designers are the real fashion victims - Again the shows

Even if you haven t the slightest interest in the fashion scene, you could not have failed...Even if you haven t the slightest interest in the fashion scene, you could not have failed to notice that London Fashion Week was taking place last week. After a week of high-profile shows in London, it is certainly ra ra for Britain and British design. Organisers, the British Fashion Council ...

Debenhams shops for a new PR agency

fashion PR agency Phyllis Walters Public Relations after a relationship spanning ten years....Debenhams, the high-street retailer which demerged from the Burton Group in January, has dropped fashion PR agency Phyllis Walters Public Relations after a relationship spanning ten years ... fashions and accessories. The retailer is boosting its in-house team with Joanna Laine-Jones who ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.