to remove filtersCAMPAIGNS: Amex targets the young with Blue - Product Launch
27 Nov 1998 | by NICOLA TYRRELL
given advance access to Blue Card advertising before the official advertising launch. H so fashionable ...
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...
PROFILE: Michael Prideaux, British American Tobacco - Living with controversy. Michael Prideaux aims to make the course of BAT’s recent demerger run smooth
30 Oct 1998 | by ROBERT GRAY
s extremely bright and rather old-fashioned in a polite and courteous way. People might assume ...
DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come
30 Oct 1998 | by JADE GARRETT
, and the companies of the future will meet these demands by using modern technology to behave like an old-fashioned ...
MasterCard link for Brit Awards
29 Oct 1998 | by LISA CAMPBELL
to customers. Italian fashion brand Diesel has appointed Armin Broger as general manager and chief ...
STOP PRESS
08 Oct 1998 | by STEVE BELL
to broaden our range of products and services. Swedish fashion retailer Ikea has appointed Partners ...
EDITORIAL: Beware change for sake of it
10 Sep 1998 | by STEVE BELL
in pastures new. When this happens old-fashioned virtues like consistent excellence and loyalty, both ...
CAMPAIGNS: LAUNCH PR - Bank shows its dress sense
04 Sep 1998 | by MARY COWLETT
, the fashion item stereotypically favoured by computer buffs. In February, it approached Shelter, the charity ...
MEDIA: Lads’ mags in branding risk - Loaded and FHM’s decisions to stretch their brands into an underwear range and a credit card respectively are risky in such an immature market, writes Anne-Marie Crawford
27 Aug 1998 | by ANNE-MARIE CRAWFORD
: It s an amusing idea but I don t think it s a serious, long-term fashion item. Ironically, both Emap ...
MEDIA: FOR THE RECORD
21 Aug 1998 | by ALASDAIR REID
, the publisher of What Video s Health on 10 September. The magazine will focus on fitness, fashion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
