CAMPAIGNS: Launching Lara as a market icon - Product Launch
29 May 1998 | by NICOLA TYRRELL
. Meanwhile, Eidos selected a real-life model in the form of Rhona Mitra to pose as Lara for fashion shoots ...
, the fashion item stereotypically favoured by computer buffs. In February, it approached Shelter, the charity ...
. Meanwhile, Eidos selected a real-life model in the form of Rhona Mitra to pose as Lara for fashion shoots ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.