to remove filtersFashionable Vodafone
19 Nov 1998 | by IAN DARBY
Vodafone has announced a sponsorship deal with The Clothes Show Live 1998. Vodafone will sponsor the event s For Men Arena and catwalk.
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INTERNATIONAL: WHAT’S HOT IN SWITZERLAND
04 Dec 1998 | by HANSPETER SCHWEIZER, the creative direc
, I have chosen the women s fashion brand, BIG. This is ready-to- wear advertising from Guye & Partners, creating a poster campaign for a store that specialises in fashion for the younger woman ...
MGM triumphs over Carat in FCUK pitch for #2m media task
13 Nov 1998 | by ELEANOR TRICKETT
. The fashion retailer is expected to expand its media mix, building on the success of the posters. BLM ...
DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative
30 Oct 1998 | by JOHN TYLEE
Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly...Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly mobiles, is starting a major direct marketing initiative as part of a repositioning exercise. The move follows the appointment of Davies Little Cowley Fiddes to mount a direct response national press ...
Nike mocks trendy Londoners with W&K runner spots
30 Oct 1998 | by MAIRI CLARK
Nike is launching its first campaign through Wieden s London office next week with a series of ads which aim to get Londoners running. Five 30-second and two ten-second TV spots eschew the stylish cool typical of the sector and even poke fun at fashion-conscious people who wear trainers ...
NEW MEDIA CHOICE: TED BAKER
29 Oct 1998 | by PHIL REDDING, Deputy md pres.co (former
at the young techno-savvy followers of fashion. The overall design is focused more on the futuristic feel ...
Triumph’s Flaunt targets voluptuous
16 Oct 1998 | by HARRIET GREEN
Delaney Fletcher Bozell launches a press and poster campaign this week for Flaunt, Triumph s sexy new bra range for large-breasted women. The ad, shot by the American fashion photographer, Valerie Philips, stars the British model, Kelly Brook. The campaign is targeted at women aged 18 to 35 ...
Tomb Raider star in clothing first
15 Oct 1998 | by DANNY ROGERS
-selling computer game, Tomb Raider, is now launching her own fashion range, Lara....Not content with scaling mountains and shooting dragons, cyber-babe Lara Croft, star of the best-selling computer game, Tomb Raider, is now launching her own fashion range, Lara. The character will feature in two merchandising lines. Larais a range of club and streetwear including fleece jackets ...
Burberrys looks to youth market
15 Oct 1998 | by LUCY BARRETT
fashion names such as Ralph Lauren, Dunhill and Daks. Burberrys marketing rethink is also prompted ...
Etam asks Barrett Cernis to produce a smarter image
09 Oct 1998 | by ELEANOR TRICKETT
Etam, the troubled high street fashion retailer dogged by its downmarket image and Essex girl...Etam, the troubled high street fashion retailer dogged by its downmarket image and Essex girl associations, has appointed Barrett Cernis Delves s task is to alter Etam s current appeal to a predominantly 35-and-over age group, and make its 200-plus outlets more attractive to fashion conscious ...
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