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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...

SAINSBURY’S THE MAGAZINE: AN EXPERT’S VIEW - Sue Oriel takes a breather from the Xmas mayhem to feast upon The Magazine

with fashion, beauty tips, gardening and home pages. Sue Oriel is the head of commercial development ...

HOTLINE

, the beleaguered fashion retailer, is talking to Leagas Delaney and WCRS about developing a new strategy ...

PEOPLE’S JURY/FAVOURITE ADS: Woolworth’s has an Xmas hit - Women liked the ad, while Ambrosia did well among over-55s

by the catchy, life-affirming track, You ve Gotta Be, by Des ree and feature fashionable twenty ...

Coronation Street’s Deirdre features in D&A’s range launch

with fashion and that s what we want to address , Alisdair Luxmoore, marketing director at D We wanted to do ...

MGM triumphs over Carat in FCUK pitch for #2m media task

. The fashion retailer is expected to expand its media mix, building on the success of the posters. BLM ...

Marie Claire’s editor quits to head Arcadia’s home shopping division

joined the magazine in 1996 from the fashion title, Draper s Record, where she was editor for three years. She is also the director of the British Fashion Council. Rita Lewis, the publishing ...

NatMags in plan to launch cafes chain using Cosmo name

of the Fashion Cafe and other themed restaurants, Mansfield is bullish about the prospects for such a venture ...

AGENDA: How can Marks & Spencer prevent the sales slump? Its name is synonymous with British success, but all is not well at Marks & Spencer, as next week’s interim results are expected to show. Claire Murphy reports on the reasons for

interpretations of designer fashions. It has increased its share of the childrenswear market too, but from ...

Burberrys looks to youth market

fashion names such as Ralph Lauren, Dunhill and Daks. Burberrys marketing rethink is also prompted ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.