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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...

Tomb Raider star in clothing first

-selling computer game, Tomb Raider, is now launching her own fashion range, Lara....Not content with scaling mountains and shooting dragons, cyber-babe Lara Croft, star of the best-selling computer game, Tomb Raider, is now launching her own fashion range, Lara. The character will feature in two merchandising lines. Larais a range of club and streetwear including fleece jackets ...

STOP PRESS

to broaden our range of products and services. Swedish fashion retailer Ikea has appointed Partners ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

at deprived city areas, thus linking it to the fashionable camp of cause-related marketing and allowing less ...

AGENDA: New outlets for Microsoft - As traditional shopping habits are transformed, retailers are diversifying to attract and retain their customers. Ken Gofton reports on the logic behind the planned Microsoft and Marks & Spencer link-up

fashion from Calvin Klein to Levi jeans (although that may be jeopardised by last week s European Court ...

MILLS ON BUSINESS

campaigns are namechecked - plus quick diversions into fashion and supermarket retailing. Where Packard ...

INFORMATION TECHNOLOGY: Upgrading the marketing drive - IT marketers are failing to take advantage of their own strengths in building their brands, according to research by The Banner Corporation Fran Littlewood reports.

Where do you want to go today? asked the Bill Gates marketing machine in God-like fashion a few...Where do you want to go today? asked the Bill Gates marketing machine in God-like fashion a few years back, kicking into touch the bits, bytes and lab-coat image of computing and trumpeting the concept of the brand to the IT world. Now all the major players are adopting branding strategies ...

GQ to run advertising on pilot CD-Rom

and films as well as see fashion, sports and car reviews. There will also be a number of interactive ...

REVIEW

Star Tommy Hilfiger, the US fashion label, is suing Tesco over its cut-price Hilfiger clothes ...

FIELD MARKETING: Stranger at the gate - Sectors such as the computing and utilities industries are beginning to appreciate what field marketing can do for them. David Murphy reports

-down-the-door approach is going out of fashion and we are seeing a gradual shift toward using more professional ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.