17 Dec 1998
| by JANE BAINBRIDGE
for Christmas. Lara, now an icon of the late 90s,
launched her own fashion range in October.
But in a ...
and Africa after Levi s axed the UK marketing director
role.
As fashion trends shifted, Levi s sales ...
15 Oct 1998
| by DANNY ROGERS
-selling computer game, Tomb Raider, is now
launching her own fashion range, Lara....Not content with scaling mountains and shooting dragons, cyber-babe
Lara Croft, star of the best-selling computer game, Tomb Raider, is now
launching her own fashion range, Lara.
The character will feature in two merchandising lines. Larais a range of
club and streetwear including fleece jackets ...
08 Oct 1998
| by STEVE BELL
to broaden our
range of products and services.
Swedish fashion retailer Ikea has appointed Partners ...
06 Aug 1998
| by KEN GOFTON
at deprived city areas, thus linking it to
the fashionable camp of cause-related marketing and allowing less ...
23 Jul 1998
| by KEN GOFTON
fashion from Calvin Klein to Levi jeans (although that may be
jeopardised by last week s European Court ...
10 Jul 1998
| by DOMINIC MILLS
campaigns are namechecked - plus quick
diversions into fashion and supermarket retailing. Where Packard ...
18 Jun 1998
| by FRAN LITTLEWOOD
Where do you want to go today? asked the Bill Gates marketing
machine in God-like fashion a few...Where do you want to go today? asked the Bill Gates marketing
machine in God-like fashion a few years back, kicking into touch the
bits, bytes and lab-coat image of computing and trumpeting the concept
of the brand to the IT world. Now all the major players are adopting
branding strategies ...
05 Jun 1998
| by ANNA GRIFFITHS
and films as
well as see fashion, sports and car reviews. There will also be a number
of interactive ...
05 Jun 1998
| by JOHN TYLEE
Star
Tommy Hilfiger, the US fashion label, is suing Tesco over its cut-price
Hilfiger clothes ...
04 Jun 1998
| by DAVID MURPHY
-down-the-door approach
is going out of fashion and we are seeing a gradual shift toward using
more professional ...