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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...

MARKETING MIX: Brand manager of the week

What is your greatest work achievement to date? I have over 15 years experience with the Club 18-30 brand both overseas and in the UK, and have seen a lot of changes in the industry. One of the core aims is to communicate the right image in tune with all the latest trends and fashions. So my ...

INTERNATIONAL: WHAT’S HOT IN SWITZERLAND

, I have chosen the women s fashion brand, BIG. This is ready-to- wear advertising from Guye & Partners, creating a poster campaign for a store that specialises in fashion for the younger woman ...

STOP PRESS

to broaden our range of products and services. Swedish fashion retailer Ikea has appointed Partners ...

Booth Lockett nets Eurotunnel task on duty free business

picked up the French fashion brand, Chevignon, which is worth around pounds 300,000, as part ...

HOTLINE

of the original launch team. Previously, she was a fashion writer at the Daily Telegraph. British ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN FRANCE

back with an impertinent and humorous tone. All this is accentuated by the fact that the fashion ...

CAMPAIGN DIARY

to the Sun and the other to the NoW. It s a good thing Cool Britannia is in fashion - but page three ...

MARKETING FOCUS: Baby-boomers: a generation vexed - They’re wealthy, they’re powerful but baby-boomers are tough to target and even tougher to persuade. Jane Bainbridge identifies the difficulties and the tactics that have overcome them

loyal, regardless of shifting fashions. However, Edwards thinks marketing is now picking up ...

TRAVEL MEDIA: PROFESSIONAL TRAVELLERS ON INFLIGHT MEDIA - Business travellers are a captive yet discerning audience. Here three give their verdicts on airline offerings

the pulse rate to increase. In true media-planning fashion, the results can be charted (see above ... , fashion accessories, hotels and business appliances, which gets in the way of good presentation ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.