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Gap, the clothing retailer, has appointed IDK to handle its pounds 4 million media planning and buying business after a review. The fashion retailer approached media companies before Christmas as part of plans to launch a major advertising offensive later this year. IDK is understood ...
fashion range, and the second aimed at older consumers who are likely to be drawn to Diesel s Denim Division. The fashion campaign continues Paradiset s long-running successful living theme ... million spend and will run in more than 30 countries. The fashion campaign was written by Tony ...
into their storylines, and it has even become fashionable to be a lipstick lesbian . In short, homosexuality ... it is because clients are old-fashioned and conservative by nature. Marketers are more conservative ... -spending fashion, fragrance, travel and alcohol advertisers which remain broadly unconvinced, despite the barrage ...
to engineer a relaunch for the fashion outlet, following discussions with a number of youth marketing ...
. Marketing Sugar, the teen title, is launching a fashion range. The magazine is linking up ...
of trading means it hasn t been seduced by fashion or just that its got its head somewhere the sun don ...
and finance companies. We haven t, however, seen much progress in fashion, fragrances or travel ...
money and recognising our international respectability. The Europe they have fashioned, by buying ...
Salvatore Ferragamo, the up-market leather goods company, is moving into the fragrance market.
Sugar, the best-selling young women s monthly magazine, is extending its brand into fashion...Sugar, the best-selling young women s monthly magazine, is extending its brand into fashion ... a dedicated section to Sugar fashions in its autumn 1998 catalogue. A range of the magazine ... . The fashion deals were put together by The Licensing Company, which has been appointed to create a cohesive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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