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NEW MEDIA: Lever builds net links

19 Dec 1998 | by IAN DARBY

links the brand with wider issues through sections on the environment and fashion. The site ...

DESIGN CHOICE: NOKIA

19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin

phone a fashion accessory. The additional benefit of being silver is that the Nokia 8810 ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

19 Dec 1998 | by DAVID MURPHY

the notebooks are abandoned in favour of a low-tech, old-fashioned concept board. It s simple ...

MEDIA: WALLPAPER - AN EXPERT’S VIEW. Claire Beale pulls her gaze away from the woodchip to enjoy a dip into Wallpaper

18 Dec 1998 | by CLAIRE BEALE

pretentious editorial says: As much a chronicle of the architecturally and fashionably obscure as it is a ...

MARKETING MIX: I’ll name that brand in one!

17 Dec 1998 | by JANE BAINBRIDGE

games, Brand X probably seems slightly old-fashioned. Yet it remains popular....A family favourite for the festive season, this week s mystery brand originated in Leeds in 1947 and was the brainchild of solicitor s clerk Anthony Pratt. To the younger consumer, brought up on a diet of computer games, Brand X probably seems slightly old-fashioned. Yet it remains popular. Three million ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

17 Dec 1998 | by ANDY FRY

to keep up with current fashion trends. Another factor affecting the market is that DIY tools have ... , says Zwart. But we are not entirely a home interest title. Half of the magazine is fashion, travel ... at the young, funky, fashion-conscious urban professional who has a good eye for design and a lot of flair ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...

MARKETING MIX: Brand manager of the week

17 Dec 1998 | by JANE BAINBRIDGE

What is your greatest work achievement to date? I have over 15 years experience with the Club 18-30 brand both overseas and in the UK, and have seen a lot of changes in the industry. One of the core aims is to communicate the right image in tune with all the latest trends and fashions. So my ...

MARKETING MIX: BMP DDB Xmas cards trump the lot

17 Dec 1998 | by JANE BAINBRIDGE

of the card features an old-fashioned shot of a tobogganing child, while the inside fold-out sheets can ...

Ketchum Life set to reposition Lee jeans next spring

11 Dec 1998 | by SIMON ELLERY

competing with each other. Ketchum Life s other fashion accounts include Playtex, London Fashion ...

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