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MEDIA: FHM COLLECTIONS - AN EXPERT’S VIEW. FHM’s move into fashion is stylish but lacks

it for me. Apparently, about 10 per cent of FHM readers buy the magazine for its fashion, although a semi ... . Paul Smith is voted the most influential out of the top 50 men s fashion designers - check out ... on who s wearing it. What FHM Collections lacks is a personality. Compare it with Loaded Fashion ...

Campaign Report - European Media - The great outdoors - The growing fashionability of outdoor means

s fashionability becomes evident. Yet despite all the activity, the number of clients celebrating this new ...

MEDIA: In Brief - Cabal launches Real Homes

and readers homes, DIY, food, fashion and beauty. The editor, Sarah Bravo, joins from IPC s Living Etc...Start-up publisher Cabal Communications is to launch a homes and lifestyle magazine, the Real Homes Magazine, next month. Aimed at 25- to 44-year-old women, the magazine will feature celebrity and readers homes, DIY, food, fashion and beauty. The editor, Sarah Bravo, joins from IPC s Living Etc ...

Armani to monopolise Guardian ads

. During London fashion week, the Italian designer has bought every display advertising space ... five full-page spreads, will be in black and white to keep with the fashion designer s style ... edition, which was scheduled to coincide with the Milan and Paris fashion weeks. The company took ...

CLOSE-UP: CLIENT OF THE WEEK - Ikea has a dig at Englishness. Jade Garrett talks to Matti Naar, the Swedish furniture group’s head of marketing

Luke s, demand that we Stop being so English , then poke fun at some of the old-fashioned attitudes ... and fashion. The English are very forward thinking and that s what this campaign is about. Let s hope ...

Initiative and CIA to battle for Calvin Klein prize

company from the Calvin Klein fashion brand. The company, which has made a speciality of launching ...

Campaign Report - European Media - The pan-European magazine - Europe is proving something of a magnet for magazine publishers, with Eurosceptics rapidly becoming Europhiles. But is there more than one way of taking a title across the Continent, Karen Ya

and feel of the paper to the positioning of the logo. The fashion editor will check that the appropriate standards and breadth of the fashion world is being covered, for example, while the features editor ... of fashion freaks headed up by a boy (the editor, Tyler Brule, was only 28 years old)? Twelve months ...

YOUTH MEDIA: IS TV TUNED IN FOR YOUTH? Will the advent of digital give broadcasters the chance to deliver elusive, but desirable, youth audiences? Belinda Archer reports

on Rapture ranges from slots specifically on the club scene to boy bands, make-up, football, fashion ...

FOCUS: CORPORATE IDENTITY - Creating the soul behind the face/Like a stick of rock, corporate identity should run clearly throughout an organisation and should genuinely reflect the quality of the service provided

fashion accessories do not have a future, it is difficult to devise a lasting image. Williams says ...

THE BOARDROOM PLAYERS: BILL COCKBURN - BT is the UK’s top-spending brand and its group managing director wields a pounds 200 million ad budget. In return, Bill Cockburn expects his agencies to sweat heavily By Amanda Hall.

. This means trying to overcome the perception of BT as lumbering and old-fashioned. And at the same time ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.