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FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become
24 Sep 1999 | by RICHARD EDWARDS
and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ... our collections as the fashion press would judge them, he says. With consumers more ...
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