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MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

02 Dec 1999 | by ANDY FRY

to effectively support the Orange brand and mixes product and non-product material in an attractive fashion ...

RELATIONSHIP MARKETING AWARDS 1999: Best customer magazine (consumer)

02 Dec 1999

is aimed at ABC1, fashion-conscious women, who are the key decision-makers on colour in the home ...

Littlewoods opts to renew identity

25 Nov 1999 | by ALEXANDRA JARDINE

Littlewoods is to give its store fronts a new look as it tries to brighten up its old-fashioned...Littlewoods is to give its store fronts a new look as it tries to brighten up its old-fashioned image and appeal to a younger audience. It will launch the new fascia in 25 recently ... , downmarket and old-fashioned and bring modernity, brightness and energy to the logo. Murray said ...

200 for 2000: Top 30 Direct and sp agencies - DM and SP in urge to merge talents - The direct marketing and promotional disciplines are becoming more intertwined and the traditional distinctions are blurring Our tables, reflect this coming together.

25 Nov 1999 | by KEN GOFTON

for almost two years, provides a third example. It was called in when the US fashion group Eddie Bauer ...

DIRECT: DM campaign for fashion web site to increase visits

21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing

Worth Global Style Network, the world s biggest online fashion news service, is launching a multi...Worth Global Style Network, the world s biggest online fashion news service, is launching a ... fashion followers, the fashion industry and retailers. Lowe Direct is handling the campaign after ... in fashion magazines such as Drapers Record, but Lowes expects to expand the campaign into magazines like ...

Laura Ashley ads go to Interbrand

21 Oct 1999 | by ALEXANDRA JARDINE

home furnishings catalogue, and in 2001 it will relaunch its fashion mail-order catalogue. ...

Stop Press

14 Oct 1999 | by IMELDA MICHALCZYK

in rival fashion house Fendi. The deal is expected to value Fendi, which is privately owned, at about ...

DIRECT MARKETING: BELOW-THE-LINE CHAMPIONS - They may work for a range of different companies and even be close rivals but they have one thing in common: their firm belief in direct marketing. Lisa Campbell reports

08 Oct 1999 | by LISA CAMPBELL

significantly as head of DM at First Direct. He is a purist, eschewing fashionable notions of relationship ...

DIRECT MARKETING: TOP OF THE DM WORLD - Willott Kingston Smith’s league table of direct marketing agencies provides an insight into the globalisation of DM. Eleanor Trickett investigates

08 Oct 1999 | by ELEANOR TRICKETT

ourselves in an environment free from the baggage of old-fashioned business methods. With us, our clients ...

Handbag first into race for women web users

07 Oct 1999 | by BEN ROSIER

such as education, fashion, shopping and health s market online, and Handbag.com is likely to face stiff ...

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