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CAMPAIGNS: Event Marketing - Playboy leaps to cyber world

Client: Playboy Enterprises (Chicago) PR Team: Bender, Goldman Smith Public Relations; and Baker Winokur Ryder (all Los Angeles) Campaign: Playboy s Club Lingerie Fashion Show ... the Victoria s Secret book, Playboy sees its future in multimedia events like this fashion show, which ...

Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

, whimsical fashion world, and it worked - the fur trade was severely damaged. Michael Mansfield QC ...

Campaign Hall of Fame: Chairman’s comment

-hip. The men s sector must also include Town, the original glossy monthly that tackled men s fashion before ... , the fashion bible for millions of women. For tackling sexual issues, there s only one title ... about the actual titles in this list? Variety and W, dailies covering the entertainment and fashion ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

. It s impossible to overstate the impact Levi s had on the advertising, fashion and music industries ...

Campaign Hall of Fame. (Part 2 of 2)

, such as tablets, while the old-fashioned act of peeling potatoes provoked much hilarity ... . Eva Herzigova s cleavage, photographed by Ellen Von Unwerth, put bosoms back on the fashion agenda ...

ANALYSIS Profile: Cox: Lone Star State’s chief communicator - Forget Chuck Norris - Mike Cox is a real Texas Ranger. When a crisis strikes, the spokesman for the Texas Department of Public Safety is there to calm the waters. Michele Foster takes a

newspaper editor. Despite his strong sentimental attachment to newspapers, Cox laments that the old-fashioned ...

Mars to hand AMV Whiskas account

perceived as increasingly old-fashioned and there is concern that its promotion as virtually a ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Joan Collins (plus wrinkles) in Lowe s Olympus I Zoom 75 spot ... Burnett s ad lampooning old-fashioned ... s too-subtle cinema commercial for The Guardian showing the man going into an old-fashioned barber ...

NEW MEDIA - Top Shop site set to offer CDs in link with Universal

Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a...Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a tie-up with Universal Music. Customers will be able to visit the site to create a customised CD of dance music from Universal artists. Consumers who visit the Off the Wall section of the site ...

Zoom lets customers dial one number to get all messages.

Fashion e-tailer Zoom (www.zoom.co.uk) has launched a new fax, voicemail and email messaging...Fashion e-tailer Zoom (www.zoom.co.uk) has launched a new fax, voicemail and email messaging service called Zoomlink. Members call an allocated number and enter their PIN to listen to voice messages, fax messages and have their email read to them. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.