to remove filtersOPINION: Defend capitalism or the PR industry dies
10 Dec 1999 | by BERNARD INGHAM
countries are exploited sewing, say, designer footballs or fashion clothing. But stifle ...
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MEDIA: Women’s title is first for Dennis
10 Dec 1999 | by JEMIMAH BAILEY
fashion, beauty, homes, health travel and food. We are keen to hear from PROs who represent clients with a direct offering - from books to CDs, fashion to furniture, Shattock said. Before ...
INTERNATIONAL: Shandwick Netherlands snags boo.com account
26 Nov 1999 | by ANDREW HOLT
year. The campaign will focus on raising awareness about the site especially among fashion ... problems with its site. It sells a range of sportswear and fashion brands targeting 18- to 40-year-olds. ...
STOP PRESS: Brahm launches fashion and retail arm
19 Nov 1999 | by GIDON FREEMAN
Leeds marketing communications agency Brahm has launched a fashion and retail division. Brahm has...Leeds marketing communications agency Brahm has launched a fashion and retail division. Brahm has hired Ellie Mayers, who previously headed press and promotion at Italian clothes label Gas Clothing, to lead the division. Mayers brought in her first client, designer fashion retailer ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become
24 Sep 1999 | by RICHARD EDWARDS
and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ... our collections as the fashion press would judge them, he says. With consumers more ...
STOP PRESS: Boo.com hires ex-Body Shop marketer
23 Jul 1999 | by SIMON ELLERY
On-line sports and fashion retailer boo.com has hired former Body Shop communications...On-line sports and fashion retailer boo.com has hired former Body Shop communications and marketing head Marina Galanti to head its global marketing and communications. ...
STOP PRESS: Conran Design Group reviews PR account
23 Jul 1999 | by SIMON ELLERY
Conran Design Group, which designs for retailers such as fashion brand Diesel and supermarket...Conran Design Group, which designs for retailers such as fashion brand Diesel and supermarket giant J Sainsbury, is reviewing its PR. The business-to-business account is currently held by Grappa. ...
Judge and Jury: Laura Ashley’s floral motif has withered the chain’s fortunes - Laura Ashley desperately needs to modernise its image if it is to survive on the high street, says St John White, account manager at Key Communications
07 May 1999 | by JOHN WHITE
in which the once booming fashion retailer finds itself....News that Laura Ashley is selling its US chain for just dollars 1 highlights the poor state in which the once booming fashion retailer finds itself. What went so wrong with the business ... to question the validity of an image that is perceived by most to be stuck in the past. When fashion ...
STOP PRESS: Clear heads Leicester fashion week PR
09 Apr 1999 | by SOPHIE BARKER
The organisers of Leicester Fashion Week have appointed the newly-formed agency, Clear PR...The organisers of Leicester Fashion Week have appointed the newly-formed agency, Clear PR, to promote the event which will take place in September this year. Clear PR will work with the Leicester Mercury, owned by Northcliffe Papers, which is organising the week of catwalk fashion shows featuring ...
La Senza picks 3G to promote brand
09 Apr 1999 | by DAVID MCCORMACK
to pounds 100,000 and was won following a four-way pitch. Incumbent agency PR in Fashion did not repitch ... fashion shows and customer promotions will be held on a regional basis raising the profile of local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
