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Soccer stalwarts star in Admiral cinema ads

, now plans to promote itself as a fashion rather than simply a sportswear brand. The ads ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

% sales hike. Bartle Bogle Hegarty s retro 50s-style ads mean 501s are the fashion item to be seen in ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

to effectively support the Orange brand and mixes product and non-product material in an attractive fashion ...

INTERNATIONAL: Shandwick Netherlands snags boo.com account

year. The campaign will focus on raising awareness about the site especially among fashion ... problems with its site. It sells a range of sportswear and fashion brands targeting 18- to 40-year-olds. ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

, entrepreneurs and, long before it became a fashionable phrase, believed in living their brands ... fashion statement, and a commercial endorsement that s still accepted as cool. It has been shaved ...

Loot Group's team hunts ads for year 2000 schools guide

Loot Group is offering the opportunity to advertise in a new government-backed annual guide for school leavers. The publication, The Guide to Life 2000, will provide information for 16-year-olds on a variety of subjects from banks to fashion. The A5 publication will launch next March with plans ...

HOTLINE

and the Sky Movie channels. JCB, the heavy machinery manufacturer that moved into fashion last ...

Boo.com appoints FD in run-up to flotation

luxury goods giant LVMH, Bernard Arnault, and the Benetton family, owners of the Italian fashion chain ...

NEW MEDIA: Briefs

delays. The online retailer is focusing on selling youth-oriented sports and fashion brands via ... fashion web site offering women a selection of designer accessories online, launches this week. The site ...

Matalan sounds out agencies for TV campaign

in a fashion retail sector that has, in general, been struggling. Last month Matalan announced ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.