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FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

26 Nov 1999 | by STEPHANIE FRANCE

between the black contact book used by the fashion industry and IBM s new sleek black portable ... partnership between the fashion, luxury goods and technology worlds would have been unthinkable only a few ...

STOP PRESS: Sex and fashion win at PRCA awards

03 Sep 1999 | by SOPHIE BARKER

An international sex survey and an avant-garde fashion show are just two of the winning PR...An international sex survey and an avant-garde fashion show are just two of the winning PR campaigns at today s PRCA awards. The winners were: The Red Consultancy for Microsoft MSN, Cohn and Wolfe for Absolut Vodka, Shandwick for Harry Ramsden s and Hill and Knowlton for Durex. Firefly won the staff ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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