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Campaign Hall of Fame. (Part 2 of 2)

, such as tablets, while the old-fashioned act of peeling potatoes provoked much hilarity ... . Eva Herzigova s cleavage, photographed by Ellen Von Unwerth, put bosoms back on the fashion agenda ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Joan Collins (plus wrinkles) in Lowe s Olympus I Zoom 75 spot ... Burnett s ad lampooning old-fashioned ... s too-subtle cinema commercial for The Guardian showing the man going into an old-fashioned barber ...

NEW MEDIA - Top Shop site set to offer CDs in link with Universal

Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a...Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a tie-up with Universal Music. Customers will be able to visit the site to create a customised CD of dance music from Universal artists. Consumers who visit the Off the Wall section of the site ...

GLOBAL BRIEF: Fila aims to raise game with sport for all approach Consistency will be key to the Italian outfit’s global tactics. By Lisa Campbell.

to become the world s fifth-largest sportswear manufacturer. Fusing fashion and function, the brand ... -president, global advertising and promotion, Allessandro De Pestel, believes the fashion and sporting mix has ... brand in the UK, Australia and France, but a fashion brand in Japan and Germany - may be damaging ...

Omnicom duo triumphs in worldwide Fila pitch

as a serious contender in the sports market and wants to transform the company from a fashion ...

CAREERS: Movers

Market Research Association. Ellie Mayers will head the new fashion and retail PR division ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

, entrepreneurs and, long before it became a fashionable phrase, believed in living their brands ... fashion statement, and a commercial endorsement that s still accepted as cool. It has been shaved ...

Loot Group's team hunts ads for year 2000 schools guide

Loot Group is offering the opportunity to advertise in a new government-backed annual guide for school leavers. The publication, The Guide to Life 2000, will provide information for 16-year-olds on a variety of subjects from banks to fashion. The A5 publication will launch next March with plans ...

MEDIA AWARDS 1999: Best Use of Press - The Reader’s Digest Award

samey, aloof and detached from reality . Instead, the agency played on fashion leaders belief ... it effectively managed to get the brand s message across to fashion followers without sacrificing ...

Mustoes stands by as Dr Martens plots global brands drive

in the company s standalone stores. The range will be aimed at the fashion-conscious youth market ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.