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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Joan Collins (plus wrinkles) in Lowe s Olympus I Zoom 75 spot ... Burnett s ad lampooning old-fashioned ... s too-subtle cinema commercial for The Guardian showing the man going into an old-fashioned barber ...

CAMPAIGN DIRECT: REVIEW

in such a crude fashion assumes the recipient is both deaf and stupid. We feel it s a wasted ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

% sales hike. Bartle Bogle Hegarty s retro 50s-style ads mean 501s are the fashion item to be seen in ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

to effectively support the Orange brand and mixes product and non-product material in an attractive fashion ...

Telecom rivals line up for WAP war

-mail services and to download a selection of information from the web. Virgin, in typical fashion, is also ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

, entrepreneurs and, long before it became a fashionable phrase, believed in living their brands ... fashion statement, and a commercial endorsement that s still accepted as cool. It has been shaved ...

PROFILE: Kydding around - James Kydd, Brand director, Virgin Mobile

think in a linear fashion about brands, he says. The traditional understanding of brands means you ...

BT photo booths to offer web link

covering fashion, electrical goods and music, by price or brand. BT is offering the service ...

Vodafone

of fashion photographer Rankin s style, will run as double-page spreads in style glossies such as Loaded...Vodafone is targeting young and independent thinkers with a new series of press ads promoting its Pay as you Talk mobile package in the run-up to Christmas. The ads, which are shot in a parody of fashion photographer Rankin s style, will run as double-page spreads in style glossies such as Loaded ...

Stop Press

head of fashion. Their appointments are intended to bring a stronger brand focus to both titles ...

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