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100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

% sales hike. Bartle Bogle Hegarty s retro 50s-style ads mean 501s are the fashion item to be seen in ...

Loot Group's team hunts ads for year 2000 schools guide

Loot Group is offering the opportunity to advertise in a new government-backed annual guide for school leavers. The publication, The Guide to Life 2000, will provide information for 16-year-olds on a variety of subjects from banks to fashion. The A5 publication will launch next March with plans ...

Movers

for Empire, and Kerry Moffat, fashion manager, all become account directors. Sarah Jacombs, ad manager ... director for men s and fashion titles. Giles Abbott, senior sales executive, takes Jacombs role as ad ...

Stop Press

head of fashion. Their appointments are intended to bring a stronger brand focus to both titles ...

Sony ’nipples’ and NSPCC dominate at 1999 Poster Awards.

and French Connection subliminal advertising experiment in best 96-sheet, best fashion, and best use ...

WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports

' as Waters defines them. The other weapon in the armoury is good old-fashioned customer service ... such as Ralph Lauren Fashion, Dior Couture, Prada, Moschino, Audi, Harrods and Givenchy. But while ... plainly was not. It was perceived as impenetrable to all but a narrow clique of highly fashionable ...

Arcadia expands Electro format in Top Shop roll-out

is not just about fashion retailing; it s about getting inside the head of the age group. Electro ...

DESIGN: Me, Myself and i - The iMac took gold at the D&AD awards But just how good are these brightly coloured desk invaders. Jenny Watts asks four users.

as a fashion statement. A must-have accessory for those who want their computer to co ... just overgrown fashion-conscious kids at heart. You ve probably already guessed this was typed ...

MARKETING MIX: That was the week that was

15 years ago: The first fashion phone is marketed under the name Rumours by Dialatron, retailing...15 years ago: The first fashion phone is marketed under the name Rumours by Dialatron, retailing at pounds 29.95. Alberto Culver launches Natural Silk shampoo, claiming it is the first shampoo in the UK to contain silk in the formula. The DTI abandons plans to prosecute advertisers that buy space ...

MARKETING MIX: That was the week that was

, What is fashion without a lovely pair of pins for tights company Pretty Polly. The GLC tried to ban..., What is fashion without a lovely pair of pins for tights company Pretty Polly. The GLC tried to ban ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.