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Fred Perry appoints Spirit to run creative business in Europe

29 Jan 1999 | by ELEANOR TRICKETT

as a youth fashion brand. Media, with AMS Advertising, is unaffected. Fred Perry spent pounds ... with such authenticity are few and far between in a fickle fashion sector and we are excited about working with John ...

REVIEW: Marketing and advertising news in the week’s press

29 Jan 1999 | by CLAIRE COZENS

Island, the high street fashion retailer. The agency won the business after a three-way pitch, headed ...

EDITORIAL: Levy and Mason locked in feud neither can win

29 Jan 1999 | by DOMINIC MILLS

the ad industry. Never before have two big names squared up to each other in such a fashion. To make ...

OPINION: MILLS ON ... BT’S YOUTH STRATEGY

29 Jan 1999 | by DOMINIC MILLS

BT is in danger of being marginalised. To this young generation, BT could become rather old-fashioned ...

EDITORIAL: Can Fosters turn from UK fashion victim to leader?

28 Jan 1999 | by ALEXANDRA JARDINE

Mecca for trendy fashion sophisticates?...Mecca for trendy fashion sophisticates? It s a little early to say, but the new name has ... up with the fashion requirements of the Loaded generation. It was the very success of the leisure fashion retailers like Sports Division that helped speed Fosters demise. But the irony ...

Fosters reborn as d2

28 Jan 1999 | by ALEXANDRA JARDINE

to get their school uniforms or cheap fashion. The prototype d2 store will open at the Bluewater ...

’Younger’ Sindy to wrestle with Barbie for sales

28 Jan 1999 | by HARRIET MARSH

and the brand commands over 75% of the pounds 77m fashion dolls market. Pedigree Toys & Dolls, which ...

AGENDA: Can Adidas go the distance? - Adidas is changing its team marketing tactics in a bid to overtake Nike as the world’s most successful sports brand. But, as Ian Darby reports, it has a major battle on its hands

28 Jan 1999 | by IAN DARBY

such brands, the difficulty is making it fashionable while keeping its sports heritage. Big name ... slight move away from sport as a fashion purchase. People want authenticity. Cynics say Adidas ... . Adidas will seek to place emphasis on products, rather than fashion. Hunter says brand ...

AGENDA: Time for M&S to follow Tesco - Marks & Spencer has named James Benfield as its first marketing director. Alexandra Jardine says he should call in at his local Tesco for a lesson in reviving the fortunes of a retailer

28 Jan 1999 | by ALEXANDRA JARDINE

fashions were seen as dull and uninspiring. Last week M s direct mail clothing initiative ...

FIELD MARKETING: Demonstrating digital - When digital TV was launched last year, electrical retailers were already up to speed on its benefits thanks to the support of an army of field marketers. Ken Gofton reports

28 Jan 1999 | by KEN GOFTON

. DIGITAL SET-TOP BOXES BLITZ OLD-FASHIONED DECODERS The first sales results for digital television ... . What is significant, however, is that the research also suggests that the appeal of old-fashioned ...

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